Vol. XVII, No. 5, Summer 2017
- Editor's corner
- Current projects
- Screen share increases while participation at out-of-home leisure venues decreases
- Rising expectations
- You've only got 3 seconds to get their attention
- Can Can Wonderland, an artistic paradise
- Don't believe go-kart misinformation. Know you source. Part 1
- More young adults living at home
- Go-karts on the ocean
- Beware of the wolf clad in sheep's clothes
- Is your CLV really for socialization
- American's prefer beer
- Demographic shifts disrupting traditional FEC model
- Cocooning is the NEW going out: the hygge trend's impact on CLVs
- Consumers prefer independent restaurants
American's prefer beer
The majority of American adults (62%) consume alcohol at least occasionally. A July 2017 national survey by Gallup found that Americans who drink alcohol continue to say they most often choose beer (40%) over wine (30%) and liquor (26%).
Beer is most popular among men; this year, 62% of male drinkers say they prefer beer, compared with 19% of female drinkers. Less-educated and middle-income Americans also tend to choose beer.
Women are significantly more likely than men to prefer wine, at 50% vs. 11%, respectively. This beverage is also preferred more among college-educated adults.
Vol. XVII, No. 5, Summer 2017
- Editor's corner
- Current projects
- Screen share increases while participation at out-of-home leisure venues decreases
- Rising expectations
- You've only got 3 seconds to get their attention
- Can Can Wonderland, an artistic paradise
- Don't believe go-kart misinformation. Know you source. Part 1
- More young adults living at home
- Go-karts on the ocean
- Beware of the wolf clad in sheep's clothes
- Is your CLV really for socialization
- American's prefer beer
- Demographic shifts disrupting traditional FEC model
- Cocooning is the NEW going out: the hygge trend's impact on CLVs
- Consumers prefer independent restaurants
