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Category Archives: Millennials

Virus infections spike, comfort levels visiting public activities, including LBEs, drops

The current surge in coronavirus infections is decreasing the number of people comfortable visiting location-based entertainment, including FECs. Continue reading

Comfort levels going to public places creeping up

Since lows in August, comfort levels going to different out-of-home public activities is now creeping up Continue reading

Covid-19 accelerates the socioeconomic bifurcation of out-of-home entertainment and arts

If you thought the 2019 out-of-home entertainment and arts market was gentrified, just wait for how gentrified the post-pandemic market becomes Continue reading

A shift in parents’ emotional drivers and the meaning of family time

The pandemic as accelerated a trend that began several years ago – parents increasingly putting themselves first instead of their kids as their Gen X parents did.
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The gap in comfort between millennials and all adults starts to widen for some activities.

We’re seeing an uptick in Millennials’ comfort visiting different out-of-home entertainment and cultural activities Continue reading

There’s a nesting trend underway

Location-based entertainment and cultural venues face new headwinds from the nesting trend. Continue reading

People’s comfort returning to out-of-home activities on the decline

Here’s the most current poll results on people’s comfort levels and intentions on returning to out-of-home leisure activities. Continue reading

The post-Covid out-of-home entertainment competitive landscape

Pre-Covid LBE and FEC business models are all facing a true existential threat. Their existing business models will all suffer accelerated Darwinism if they don’t adapt and innovate for the new post-pandemic future with customers who are fundamentally different than the ones we knew before. Continue reading

When will people return to out-of-home entertainment and dining based on their income, education, generation & age?

Here’s some very recent data on when adults expect to return to restaurants and out-of-home (OOH) entertainment and cultural venues based on their incomes, education, generation and age. Continue reading

What will make people comfortable returning to your business?

What health and safety practices will make people feel most comfortable to return to your business while the coronavirus is still out there? Continue reading

Who’s ready to return to out-of-home entertainment and cultural experiences?

Now that states are starting to allow businesses to open and the lockdown is winding down, will people return to out-of-home (OOH) entertainment and cultural experiences? Our company has access to a large number of national U.S. polls with very current data. So, I dug into the data of some of them to see what people are saying. Continue reading

The inconvenient truth – almost all location-based entertainment business models are now obsolete

Our company prides itself in using research to identify trends and guide our clients to future-proof their location-based entertainment centers (LBEs), which includes the categories of family entertainment centers (FECs), social eatertainment venues and agritainment/agritourism farms. As they say in … Continue reading

Looking back and looking forward at the FEC industry

Looking back through the history of the family entertainment center industry and predictions of what the future holds for its success. Continue reading

Is Chuck E. Cheese’s the Blockbuster Video of the Eatertainment Industry?

Greg Casale, the head chef at CEC, tells the press that a desire to attract Millennial mothers is behind the menu change. “Her kids know it’s a fun place to go, but Millennial moms want to provide that great experience without sacrificing for themselves,” he says. . . .Greg Chef, your new menu is still so in the past. It’s a 2005 menu in 2015. . . Continue reading

Evidence of Continuing Long-Term Decline in Marriages & Births

Now along comes research published three days ago . . . that finds that these two trends will continue long into the future. Continue reading

Millennials aren’t necessarily who you think they are

The press continually implies that Millennials are a homogeneous group of approximately 19- to 34-year-olds. Nothing could be further from the truth. . . Continue reading

Disruption by a new 3rd place with lubricated socialization

Bars and restaurants have a new form of competition, which although not a category killer, is sure to cut into their market shares. Continue reading

American’s Favorite Leisure Activities

Here’s the favorite leisure activities of American Millennials and Gen-Xs. If we exclude reading, although today much of it takes place on a tablet screen, four of the most popular five leisure activities for both Millennials and Gen X take place on a screen. Continue reading

Amusement park goers are young, affluent & checking Twitter

Read about the results from Scarborough’s survey of amusement park goers, how they are young, affluent, social media savvy and more likely to be non-white. Continue reading

What age households are the big spenders for location-based entertainment?

It’s the older age households that have the greatest aggregate out-of-home entertainment spending, not younger age households that marketing myths have us believe. Article includes infographic and historical trend data. Continue reading

Attracting Millennials to location-based entertainment venues

Attracting Millennials to location-based entertainment venues is a challenge. Learn some of their unique qualities and some pointers. Continue reading