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Category Archives: Millennials

Looking back and looking forward at the FEC industry

Looking back through the history of the family entertainment center industry and predictions of what the future holds for its success. Continue reading

Posted in Bowling, Demographics, eatertainment, FEC, Food & beverage, Household composition, Location based entertainment, Millennials, Out-of-home, restaurant, Trends | Comments Off on Looking back and looking forward at the FEC industry

Is Chuck E. Cheese’s the Blockbuster Video of the Eatertainment Industry?

Greg Casale, the head chef at CEC, tells the press that a desire to attract Millennial mothers is behind the menu change. “Her kids know it’s a fun place to go, but Millennial moms want to provide that great experience without sacrificing for themselves,” he says. . . .Greg Chef, your new menu is still so in the past. It’s a 2005 menu in 2015. . . Continue reading

Posted in children's entertainment, Chuck E. Cheese's, eatertainment, Food & beverage, Location based entertainment, Millennials, restaurant | Comments Off on Is Chuck E. Cheese’s the Blockbuster Video of the Eatertainment Industry?

Evidence of Continuing Long-Term Decline in Marriages & Births

Now along comes research published three days ago . . . that finds that these two trends will continue long into the future. Continue reading

Posted in children's entertainment, Demographics, Millennials, Recession, Singles, Target markets, Trends | Tagged , , , , , , , | Comments Off on Evidence of Continuing Long-Term Decline in Marriages & Births

Millennials aren’t necessarily who you think they are

The press continually implies that Millennials are a homogeneous group of approximately 19- to 34-year-olds. Nothing could be further from the truth. . . Continue reading

Posted in Consumer expenditures, Demographics, Entertainment, Location based entertainment, Millennials | Comments Off on Millennials aren’t necessarily who you think they are

Disruption by a new 3rd place with lubricated socialization

Bars and restaurants have a new form of competition, which although not a category killer, is sure to cut into their market shares. Continue reading

Posted in Alcohol & bars, Disruption, Millennials, Out-of-home, restaurant | Comments Off on Disruption by a new 3rd place with lubricated socialization

American’s Favorite Leisure Activities

Here’s the favorite leisure activities of American Millennials and Gen-Xs. If we exclude reading, although today much of it takes place on a tablet screen, four of the most popular five leisure activities for both Millennials and Gen X take place on a screen. Continue reading

Posted in eatertainment, Gen-X, Millennials | Tagged , , | Comments Off on American’s Favorite Leisure Activities

Amusement park goers are young, affluent & checking Twitter

Read about the results from Scarborough’s survey of amusement park goers, how they are young, affluent, social media savvy and more likely to be non-white. Continue reading

Posted in Demographics, Millennials, Theme Park | Tagged , , , , | Comments Off on Amusement park goers are young, affluent & checking Twitter

What age households are the big spenders for location-based entertainment?

It’s the older age households that have the greatest aggregate out-of-home entertainment spending, not younger age households that marketing myths have us believe. Article includes infographic and historical trend data. Continue reading

Posted in Bowling, FEC, Location based entertainment, Millennials | Tagged , , , | Comments Off on What age households are the big spenders for location-based entertainment?

Attracting Millennials to location-based entertainment venues

Attracting Millennials to location-based entertainment venues is a challenge. Learn some of their unique qualities and some pointers. Continue reading

Posted in Location based entertainment, Millennials | Tagged , , , , , , , | Comments Off on Attracting Millennials to location-based entertainment venues