The percent of adults who most recently said they are very or somewhat comfortable going to different out-of-home public activities is now creeping up since lows around in August. Going out to eat currently has the highest comfort level for adults at 40%. Going to a museum ranks the highest of different entertainment and art venues at 28%.
Millennials (born 1981-1996) are a key target demographic for most out-of-home leisure activities. They are currently more comfortable by 5 to 7 percentage points than all adults going to the above activities.
Although comfort levels are increasing, the current levels are not good news, as the majority of adults and Millennials are still not comfortable going to these public activities.
Just how long will it be until they are comfortable? The following shows the percentages who say it will be more than six months before they feel comfortable.
Based on current and anticipated comfort levels, it looks like it will be a long road back to any sort of visitation normalcy. Of course, comfort levels will vary in different parts of the country based on current infection rates and should improve when a vaccine and therapeutics for the coronavirus become available. Right now, however, the timing for those events is uncertain.
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Randy White is CEO and co-founder of the White Hutchinson Leisure & Learning Group. The 31-year-old company, with offices in Kansas City, Missouri, has worked for over 600 clients in 37 countries throughout the world. Projects the company has designed and produced have won seventeen 1st place awards. Randy is considered to be one of the world's foremost authorities on feasibility, brand development, design and production of leisure experience destinations including entertainment, eatertainment, edutainment, agritainment/agritourism, play and leisure facilities.
Randy was featured on the Food Network's Unwrapped television show as an eatertainment expert, quoted as an entertainment/edutainment center expert in the Wall Street Journal, USA Today, New York Times and Time magazine and received recognition for family-friendly designs by Pizza Today magazine. One of the company's projects was featured as an example of an edutainment project in the book The Experience Economy. Numerous national newspapers have interviewed him as an expert on shopping center and mall entertainment and retail-tainment.
Randy is a graduate of New York University. Prior to repositioning the company in 1989 to work exclusively in the leisure and learning industry, White Hutchinson was active in the retail/commercial real estate industry as a real estate consultancy specializing in workouts/turnarounds of commercial projects. In the late 1960s to early 1980s, Randy managed a diversified real estate development company that developed, owned and managed over 2.0 million square feet of shopping centers and mixed-use projects and 2,000 acres of residential subdivisions. Randy has held the designations of CSM (Certified Shopping Center Manager) and Certified Retail Property Executive (CRX) from the International Council of Shopping Centers (ICSC).
He has authored over 150 articles that have been published in over 40 leading entertainment/leisure and early childhood education industry magazines and journals and has been a featured speaker and keynoter at over 40 different conventions and trade groups.
