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Amusement park goers are young, affluent & checking Twitter

Scarborough recently conducted a survey of U.S. amusement park goers. Some of the their findings include that amusement park goers compared to the average U.S. adult are:

  • 43% more likely than all national Internet users to Tweet
  • 41% more likely to social network on a mobile phone
  • 36% more likely to be Generation-X (age 30-44) and 32% more likely to be Millennials (age 18-29)
  • 41% more likely to earn $100,000+
  • 70% more likely to be Spanish/Hispanic origin
  • 64% more likely to be Asian

Amusement park goers young & educated

You can read the more detailed survey summary on Scarborough’s website.

*Amusement Park Goers were defined as those adults who visited any of the following amusement parks during the past year: Six Flags, Sea World, or Busch Gardens, Disney World in Orlando, FL, Disneyland in Anaheim, CA, or Universal Studios in Los Angeles or Florida.

About Randy White

Randy White is CEO and co-founder of the White Hutchinson Leisure & Learning Group. The 31-year-old company, with offices in Kansas City, Missouri, has worked for over 600 clients in 37 countries throughout the world. Projects the company has designed and produced have won seventeen 1st place awards. Randy is considered to be one of the world's foremost authorities on feasibility, brand development, design and production of leisure experience destinations including entertainment, eatertainment, edutainment, agritainment/agritourism, play and leisure facilities.

Randy was featured on the Food Network's Unwrapped television show as an eatertainment expert, quoted as an entertainment/edutainment center expert in the Wall Street Journal, USA Today, New York Times and Time magazine and received recognition for family-friendly designs by Pizza Today magazine. One of the company's projects was featured as an example of an edutainment project in the book The Experience Economy. Numerous national newspapers have interviewed him as an expert on shopping center and mall entertainment and retail-tainment.

Randy is a graduate of New York University. Prior to repositioning the company in 1989 to work exclusively in the leisure and learning industry, White Hutchinson was active in the retail/commercial real estate industry as a real estate consultancy specializing in workouts/turnarounds of commercial projects. In the late 1960s to early 1980s, Randy managed a diversified real estate development company that developed, owned and managed over 2.0 million square feet of shopping centers and mixed-use projects and 2,000 acres of residential subdivisions. Randy has held the designations of CSM (Certified Shopping Center Manager) and Certified Retail Property Executive (CRX) from the International Council of Shopping Centers (ICSC).

He has authored over 150 articles that have been published in over 40 leading entertainment/leisure and early childhood education industry magazines and journals and has been a featured speaker and keynoter at over 40 different conventions and trade groups.

Randy is the editor of his company's Leisure eNewsletter, has a blog and posts on Twitter and Linkedin.

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