It seems like we've gone beer crazy with all the breweries, brew pubs, etc. and we're a beer-obsessed nation. However, like many things in life, things aren't always what they seem to be.
It ends up men overall are beer lovers. However, when we look at women and the different generations, beer isn't the most preferred alcoholic beverage. For example, more women prefer cocktails and mixed drinks (39%) and more prefer wine (36%) than beer (19%). The generation that everyone believes is beer obsessed, millennials, actually prefer cocktails and mixed drinks over beer. And if you add in drinking straight liquor, drinks that include liquor are preferred by twice as many millennials as beer (52% vs. 26%).
This data supports a major trend our company has been tracking, the growing preference for craft cocktails.