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Netflix enters the location-based entertainment industry.

We first reported on Netflix House in last month's issue. This article has more expanded coverage.

The streaming giant Netflix has opened its first “Netflix House” in a Philadelphia suburb. It's a massive, 100,000-square-foot immersive entertainment venue designed to immerse Netflix fans in interactive experiences based on popular Netflix shows and movies. It is located in a converted former Lord & Taylor department store at the King of Prussia mall.

Netflix describes the venue as a place to “explore, taste, play, and shop your favorite shows and movies IRL,” providing regularly refreshed attractions and new events to keep each visit unique.

Guests can explore elaborate, story-driven attractions like “Wednesday: Eve of the Outcasts,” a carnival-themed experience based on the Addams Family spinoff, and “One Piece: Quest for the Devil Fruit,” an escape room modeled after the pirate anime series.

VR games let visitors enter worlds from “Squid Game,” “Stranger Things,” and “Rebel Moon” through competitive gameplay.

The Top 9 Mini Golf course features holes inspired by Netflix series, integrating high-tech tracking and themed challenges from shows like “The Floor Is Lava” and “Squid Game.”

Netflix House Bites restaurant

Popcorn Cake

The on-site restaurant, Netflix Bites, offers dishes and drinks inspired by Netflix originals, including:

• Eggs Benedict Bridgerton: Eggs “royale” with smoked salmon, salmon roe, and elegant garnishes, referencing the Regency-era luxury of “Bridgerton”.
• Regency Tea: A high tea service with sandwiches and pastries themed around the “Bridgerton” universe.
• Eleven's Feast: Waffles and fried chicken, referencing Eleven's love for these foods in “Stranger Things”.
• Nachos Nevermore: Dark tortilla chips inspired by “Wednesday,” topped with vibrant salsas and cheese.
• Sugar Rush Pancakes: Pancakes drizzled in pink icing, inspired by the “Sugar Rush” baking competition.
• Red Bite, Green Bite: A “Squid Game”-themed dish where diners spin a wheel to get spicy fried chicken, referencing the drama and challenge from the show.
• Is It Cheesecake?: A dessert challenge reminiscent of the “Nailed It!” baking show.
• Sanji's True Tuna Sauté: Fresh tuna steak inspired by “One Piece” and its Straw Hat Pirates.
• Orange is the New Mac: Mac and cheese with Hot Cheetos crumbles, nodding to “Orange Is the New Black”.

Netflix House showcases Instagram-worthy installations, photo stations themed to “Bridgerton” and other hits, as well as set piece recreations from “Stranger Things.”

A 229-seat TUDUM Theater hosts film screenings, trivia nights, special events, and guest appearances.

There is no admission charge, so the general public can freely explore the shops, photo spots, and art installations. But some experiences and games are ticketed, with prices varying by activity and day. A ticket to the Wednesday “Eve of the Outcasts” attraction costs $39 to $59 per person. Virtual Reality Experiences $25 to $50 per play. Top 9 Mini Golf starts at $15-$25 per round.

A second location is set to open in Dallas on December 11th, and a third is planned for Las Vegas in 2027.

It's not about making money directly. Instead, the company aims to foster loyalty to its brand and strengthen connections with its IP, so that you and your friends spend more time on Netflix.

You can check everything out on the venue's website. Also, see this issue's article The competitive challenge of immersive experience venues.

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