America’s first Digital Out-of-Home Interactive Entertainment Network Association (DNA) Conference held October 2-3 in Los Angles was a great success and received rave reviews. The main goal of the DNA US Conference was to determine if the digital out-of-home location-based industry is now primed for a "new-era" foundation geared to support its ever-changing needs and demands.
Conference founder and organizer Kevin Williams of KWP, summed up the event as "The DNA US event will be remembered as the start of something really big. And to keep the momentum growing, we are now working out the details for the next US event. We were also proud to announce the launch of the global DNA Association; more details on its aims and scope will be released, following a very enthusiastic and positive reaction from both our attendees and other industry members."
The DNA organizers have announced plans for a London, UK DNA event January 21, 2013 in connection with the EAG International Exhibition January 22-24, and the 2nd USA conference is scheduled for the second quarter of 2013. A series of free podcasts recorded at DNA USA 2012, featuring some fascinating, in-depth interviews with many of the speakers, will soon be available via the newly-created DNA Association website.
Check out an interesting review article about the 2012 DNA USA Conference:
The Future of Arcades is Wet, Huge, Tiny, Communal and Impossible on a Console