Out-of-home bricks-and-mortar entertainment is now facing increased competition from expanding forms of digital entertainment and communication. Many location-based entertainment attractions, including family entertainment centers (FECs), have failed to recognize that the digital world is their new competition and that they may already be losing market share to it. So is it all over for location-based entertainment? Our recent article published at Blooloop.com looks at the appeal of the virtual and identifies opportunities for real world entertainment attractions to beat the digital world at its own game. Click here to read the article.