If you use the Internet to collect e-mail addresses and personal information from your customers, this brief article is one you cannot miss. You may think you know the rules, but giants like Hershey Foods and Sony no doubt thought they were in compliance, too, until the FTC showed up.
Sony BMG Music Entertainment wasn't in compliance. and in early December 2008 agreed to pay $1 million to settle charges by the Federal Trade Commission. Other companies charged in the past with COPPA violations include American Pop Corn Company, Mrs. Field's Cookies and Hershey Foods.
Don't get yourself in hot water and incur what may be a substantial fine. Make sure you are in compliance with COPPA. You can find the full act by clicking here.