Hurray for pizza

Impulse Research recently conducted a national survey of more than 1,000 men and women, ages 18-65, to examine America's dining habits as they relate to food preferences.

Among the survey's key findings:

  • On average, Americans eat pizza at least once a week, every week of the year
  • 67% of Americans feel that pizza is the most important "comfort food
  • When asked which food one would NEVER give up, nearly 50% of all Americans surveyed (aged 25-34) said they could not live without pizza (pasta, hamburgers and Chinese food were more easily dispensable)
  • 94% of the U.S. population eats pizza