Free white papers for e-mail marketing

SubscriberMail offers a number of free white papers on different aspects of e-mail marketing, including enewsletters. Two of the white papers will be especially useful if you use e-mail marketing to interact with your members or guests:

  • The Seven Dirty Words you can't say in subject lines; plus 100 others you shouldn't use, either
  • Guidelines for Effective Email Creative

You can obtain these and other white papers at