Time means more than money

We each get the same 24 hours a day, but how we spend them is increasingly different. It may come as a shock, but recent studies show that Americans have more leisure time than they once did. How much more, though, varies more than it used to, depending on your educational level, income and gender. In fact, if you're a woman with children, you probably want to give some researchers a swift kick in the tuchus.

New studies underscore an important point for location-based entertainment (LBE) owners to consider: It's the minutes, not the moolah, that matters most. Many consumers are more worried about making a bad decision and wasting their valuable time than they are about wasting money. Faith Popcorn has coined the term "99 Lives" to describe how busy people are today. She says, "Time is the new money: people would rather spend money than time." Knowing the ways in which different people view time and how much they have to spend can help LBE owners earn valuable customer minutes.

Our white paper exploring what current research tells about shifts in leisure time in the U.S. and its implications for LBE owners was published in the June 2006 issue of RePlay Magazine. To read the white paper, click here.