Vol. XXVI, No. 9, September 2026
- Editor's corner
- What Topgolf's struggles and a mouse (not that one) can teach us
- The impact of the declining birthrate on adult-oriented LBEs
- Beyond booze: The beverage opportunity LBEs can't afford to overlook
- Fibermaxxing: The next menu opportunity for LBEs
- Implications of declining attendance at children's museums
- Results from a new out-of-home leisure survey
- The explosion of festivals is challenging FEC and LBE's repeat appeal
Results from a new out-of-home leisure survey
In May 2026, Integrated Insight conducted a survey of 2,350 respondents aged 18-70 who had participated in at least one paid out-of-home (OOH) leisure activity in the past 12 months and had participated in planning leisure decisions. Here are some key findings from the survey.
People like to try new things
Time Spent on Leisure Activities
Visited in past 12 months
This list shows the many options people have for out-of-home leisure activities (and it's not comprehensive).
When Tickets are Purchased
Nearly half of tickets for shorter-duration attractions such as FECs and LBEs are purchased on the day of the visit at the venue.
Use of AI to plan leisure
Younger consumers most often use AI to help plan leisure activities.
We've previously written about the importance of ensuring agentic AI clearly understands who you are, what you offer, when you're available, and how to book or buy tickets (see the article HERE).
Subscribe to monthly Leisure eNewsletter
Vol. XXVI, No. 9, September 2026
- Editor's corner
- What Topgolf's struggles and a mouse (not that one) can teach us
- The impact of the declining birthrate on adult-oriented LBEs
- Beyond booze: The beverage opportunity LBEs can't afford to overlook
- Fibermaxxing: The next menu opportunity for LBEs
- Implications of declining attendance at children's museums
- Results from a new out-of-home leisure survey
- The explosion of festivals is challenging FEC and LBE's repeat appeal
