What do families want on a vacation?

PGAV Destinations recently commissioned H2R Market Research to conduct a nationwide survey asking among other things what families want on a vacation and what their priorities are. In descending order, here is the top ten:

  1. Togetherness
  2. Fun
  3. Variety
  4. Unique experiences
  5. Learn something new
  6. See animals
  7. See new rides / exhibits
  8. Someplace we’ve never been before
  9. Have a discount / coupon
  10. Special event / festival