Blog's home page Subscribe to Randy's blog

Category Archives: Demographics

Where have all the babies gone?

Our recent issue of our Leisure eNewsletter included the article, Where have all the babies gone, that discusses the continuing baby bust, the continuing decline in the birth rate since 2007 that has resulted in the birth of 4.9 million … Continue reading

Posted in Births, Culture, Demographics, Disruption, Household composition | Comments Off on Where have all the babies gone?

Looking back and looking forward at the FEC industry

Looking back through the history of the family entertainment center industry and predictions of what the future holds for its success. Continue reading

Posted in Bowling, Demographics, eatertainment, FEC, Food & beverage, Household composition, Location based entertainment, Millennials, Out-of-home, restaurant, Trends | Comments Off on Looking back and looking forward at the FEC industry

Exactly Who Are the Affluents?

In our recent White Paper we described Affluents as people with personal incomes in excess of $70,000 who predominately live in households with two or more income earners with total household incomes of $100,000 or greater. We used that simple definition for brevity. However it is really more complicated than that, as household size has an impact of how much money it takes to live comfortably. Continue reading

Posted in Consumer expenditures, Demographics, Entertainment, feasibility, Target markets | Tagged , , | Comments Off on Exactly Who Are the Affluents?

Evidence of Continuing Long-Term Decline in Marriages & Births

Now along comes research published three days ago . . . that finds that these two trends will continue long into the future. Continue reading

Posted in children's entertainment, Demographics, Millennials, Recession, Singles, Target markets, Trends | Tagged , , , , , , , | Comments Off on Evidence of Continuing Long-Term Decline in Marriages & Births

Millennials aren’t necessarily who you think they are

The press continually implies that Millennials are a homogeneous group of approximately 19- to 34-year-olds. Nothing could be further from the truth. . . Continue reading

Posted in Consumer expenditures, Demographics, Entertainment, Location based entertainment, Millennials | Comments Off on Millennials aren’t necessarily who you think they are

College-degreed households biggest spenders at location-based entertainment venues

In 2012, households where the highest education level of a household member was a Bachelor’s Degree or higher accounted for the majority of all spending at location-based entertainment venues . . .Those households make up only 38% of all households. Continue reading

Posted in Demographics, Household composition, Location based entertainment, socio-ecomomics, Target markets | Tagged , | Comments Off on College-degreed households biggest spenders at location-based entertainment venues

Composition of households has changed over time

The composition of American households has been shifting over time. The chart shows the changes from 1990 to 2012. Continue reading

Posted in Demographics | Tagged | Comments Off on Composition of households has changed over time

Amusement park goers are young, affluent & checking Twitter

Read about the results from Scarborough’s survey of amusement park goers, how they are young, affluent, social media savvy and more likely to be non-white. Continue reading

Posted in Demographics, Millennials, Theme Park | Tagged , , , , | Comments Off on Amusement park goers are young, affluent & checking Twitter

Is the baby bust the death of children’s entertainment centers?

What does the recent baby bust mean for children’s entertainment centers? Continue reading

Posted in children's entertainment, Demographics, feasibility, Location based entertainment | Comments Off on Is the baby bust the death of children’s entertainment centers?

2011 U.S. Household Composition

2011 household data has just been released by the U.S. Census Bureau from the 2012 Current Population Survey. We prepared the following infograph on the household composition of the U.S. Continue reading

Posted in Demographics | Tagged , , , , , | Comments Off on 2011 U.S. Household Composition