Blog's home page Subscribe to Randy's blog

College-degreed households biggest spenders at location-based entertainment venues

In 2012, households where the highest education level of a household member was a Bachelor’s Degree or higher accounted for the majority of all spending at location-based entertainment venues – 58% at community-based entertainment and 59% for entertainment on trips. Those households make up only 38% of all households.

If households with a member with an Associate’s college degree are included, all college graduate households, 49% of all households, account for 67% of all community-based and 69% of all trip entertainment spending.

Entertainment shares education 2012

A significant factor contributing to this disproportional entertainment spending based on education is, of course, income—the higher the education level, typically the higher the income.

HH education vs income 2012

 Some of the direct correlation between income and education in addition to the type of employment determined by education, especially relating to college-educated households, could be due to differences in the number in income earners in each household. College-degree households have an average of 1.5 earners whereas non-college-degree households only have an average of 1.2 earners per household.

About Randy White

Randy White is CEO and co-founder of the White Hutchinson Leisure & Learning Group. The 31-year-old company, with offices in Kansas City, Missouri, has worked for over 600 clients in 37 countries throughout the world. Projects the company has designed and produced have won seventeen 1st place awards. Randy is considered to be one of the world's foremost authorities on feasibility, brand development, design and production of leisure experience destinations including entertainment, eatertainment, edutainment, agritainment/agritourism, play and leisure facilities.

Randy was featured on the Food Network's Unwrapped television show as an eatertainment expert, quoted as an entertainment/edutainment center expert in the Wall Street Journal, USA Today, New York Times and Time magazine and received recognition for family-friendly designs by Pizza Today magazine. One of the company's projects was featured as an example of an edutainment project in the book The Experience Economy. Numerous national newspapers have interviewed him as an expert on shopping center and mall entertainment and retail-tainment.

Randy is a graduate of New York University. Prior to repositioning the company in 1989 to work exclusively in the leisure and learning industry, White Hutchinson was active in the retail/commercial real estate industry as a real estate consultancy specializing in workouts/turnarounds of commercial projects. In the late 1960s to early 1980s, Randy managed a diversified real estate development company that developed, owned and managed over 2.0 million square feet of shopping centers and mixed-use projects and 2,000 acres of residential subdivisions. Randy has held the designations of CSM (Certified Shopping Center Manager) and Certified Retail Property Executive (CRX) from the International Council of Shopping Centers (ICSC).

He has authored over 150 articles that have been published in over 40 leading entertainment/leisure and early childhood education industry magazines and journals and has been a featured speaker and keynoter at over 40 different conventions and trade groups.

Randy is the editor of his company's Leisure eNewsletter, has a blog and posts on Twitter and Linkedin.

This entry was posted in Demographics, Household composition, Location based entertainment, socio-ecomomics, Target markets and tagged , . Bookmark the permalink.