Households with children account for over 30% of all food away-from-home expenditures. Capturing this market means offering not only children’s meals that appeal to both children and their parents, but also having a family-friendly facility.
The July 2009 issue of Parents magazine ranked the top fast-casual restaurant chains for families. Fast-casual restaurants are basically a hybrid of sit-down and fast food restaurants—you order at the counter and get your food quickly, but fast-casuals offer a broader menu, higher quality and better seating and atmosphere than typical fast-food restaurants.
Parents magazine examined 50 fast-casual chains. They examined kid menus for calories, fat and sodium. Any chains that didn’t offer nutritional information were disqualified. Then they checked for family-friendly features such as restroom changing tables, booster seats for toddlers, things kids can do if they finish the meal before the adults, etc. The top chains all offered at least three healthy kids’ meals, family-friendly features and good tasting food.
Here’s what Parents liked about the top three chains:
The other seven top ranking fast-casuals are:
For the full details from Parents magazine, click here.