
 Japan's Sega Corp. has joined Emaar Malls Group, a subsidiary of  Dubai, United Arab Emirates-based Emaar  Properties, to develop family entertainment centers in Emaar malls in the Middle East, North Africa and India. The  venture's first project will be a two-level, 76,000-square-foot complex in the Dubai  Mall in downtown Burj Dubai. The complex will be modeled after Sega's flagship Tokyo Joypolis and will  contain an indoor roller coaster, an arcade and simulator rides. "The strategic  partnership between Emaar Malls Group and Sega illustrates our commitment  to revolutionizing the mall experience on a global scale," says Rashid Zakaria  Doleh, CEO of Emaar Malls. Dubai Mall already has a number of  entertainment offerings, including an aquarium, an ice rink, a 22-screen cinema  and a role-play edutainment concept for children called Kidzania. The mall is set to  open late this year.
Japan's Sega Corp. has joined Emaar Malls Group, a subsidiary of  Dubai, United Arab Emirates-based Emaar  Properties, to develop family entertainment centers in Emaar malls in the Middle East, North Africa and India. The  venture's first project will be a two-level, 76,000-square-foot complex in the Dubai  Mall in downtown Burj Dubai. The complex will be modeled after Sega's flagship Tokyo Joypolis and will  contain an indoor roller coaster, an arcade and simulator rides. "The strategic  partnership between Emaar Malls Group and Sega illustrates our commitment  to revolutionizing the mall experience on a global scale," says Rashid Zakaria  Doleh, CEO of Emaar Malls. Dubai Mall already has a number of  entertainment offerings, including an aquarium, an ice rink, a 22-screen cinema  and a role-play edutainment concept for children called Kidzania. The mall is set to  open late this year.