Predictions for the New Year
is almost here, so we thought we'd join all the futurists and bring you our
top ten predictions of what we think the new year and beyond will bring for
the for-profit, community-based entertainment industry. If you are a regular
reader of our eNewsletter, some of these will not be new, as we have been
writing about many of them as industry trends. We'll try to keep it short
and sweet. The predictions are not in any particular order of importance:
- The winning concepts in the future will target college-educated parent
families and be developed around quality food, socialization with family
and friends and fun (notice we deliberately listed fun last).
- Families will continue to spend an increasing percentage of their incomes
on out-of-home entertainment (more about this in our January 2004 issue).
- Edutainment concepts will continue to gain an increasing market share
of out-of-home entertainment visits and expenditures.
- Skeeball will remain popular for another 94 years.
- Getting maximum value for 'use of time' will be a greater determining
factor for out-of-home entertainment visits than cost.
- Entertainment that does not cater to the trend of New Luxury (upscaling)
will perform poorly and lose market share.
- Classic entertainment family entertainment center formulas will continue
to loose relevance to Third Millennium families.
- Entertainment will continue to become commoditized, challenging entertainment
destinations to reposition themselves by offering more value than just fun
(more about this in our January 2004 issue).
- Many entrepreneurs will continue to develop location-based entertainment
centers that become roadkill, as they will disregard, through ignorance
, arrogance or androcentrism (male-bias), the industry's lessons from the
past (some things never change).
- Agritainment and Nature-tainment (children's discovery gardens in botanical
gardens) will continue to gain market share with families with young children
(hooray for the farmers and horticulturists!).