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Category Archives: feasibility

Digital disruption changes industry definitions

This year two major trade organizations changed the definition of their industries. Both are telltale signs of the major digital disruption that is occurring to all types of out-of-home (OOH) B2C businesses, including OOH leisure and entertainment.  According to the┬áNational … Continue reading

Posted in Demographics, Disruption, Entertainment, feasibility, FEC, High Fidelity, Location based entertainment, Movie box office, movies, Out-of-home | Tagged , , , , , , , , , | Comments Off on Digital disruption changes industry definitions

Be an LBE disrupter before you get disrupted

The LBE formulas of just a few years past are no longer future proof. Be a disrupter before you get disrupted, because that disruption is already underway. Continue reading

Posted in digital, Disruption, Entertainment, feasibility, FEC, Leisure time, Location based entertainment, Out-of-home, Trends | Tagged , , , , , , , , , , , | Comments Off on Be an LBE disrupter before you get disrupted

Exactly Who Are the Affluents?

In our recent White Paper we described Affluents as people with personal incomes in excess of $70,000 who predominately live in households with two or more income earners with total household incomes of $100,000 or greater. We used that simple definition for brevity. However it is really more complicated than that, as household size has an impact of how much money it takes to live comfortably. Continue reading

Posted in Consumer expenditures, Demographics, Entertainment, feasibility, Target markets | Tagged , , | Comments Off on Exactly Who Are the Affluents?