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Category Archives: Chuck E. Cheese’s

A shift in parents’ emotional drivers and the meaning of family time

The pandemic as accelerated a trend that began several years ago – parents increasingly putting themselves first instead of their kids as their Gen X parents did.
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The post-Covid out-of-home entertainment competitive landscape

Pre-Covid LBE and FEC business models are all facing a true existential threat. Their existing business models will all suffer accelerated Darwinism if they don’t adapt and innovate for the new post-pandemic future with customers who are fundamentally different than the ones we knew before. Continue reading

Is Chuck E. Cheese’s bankruptcy a bellwether for the decimation of the LBE/FEC industry?

The Covid-19 pandemic has been devastating for the location-based entertainment (LBE) industry. Why I predict that at least 30% of FECs will go out of business and be permanently closed by the end of 2021, perhaps sooner. Continue reading

When, if ever, will location-based entertainment become profitable again?

There are a number of factors that will determine when LBEs will be profitable again including the share of the population at high risk of Covid-19. Here’s the latest data and predictions. Continue reading

The economics of operating location-based entertainment in corona-time

As stay-in-place orders are lifted, reopening LBEs will face financial challenges. Continue reading

Is Chuck E. Cheese’s the Blockbuster Video of the Eatertainment Industry?

Greg Casale, the head chef at CEC, tells the press that a desire to attract Millennial mothers is behind the menu change. “Her kids know it’s a fun place to go, but Millennial moms want to provide that great experience without sacrificing for themselves,” he says. . . .Greg Chef, your new menu is still so in the past. It’s a 2005 menu in 2015. . . Continue reading

Where does pizza at FECs and Chuck E. Cheese’s fall in the four pizza groups?

Most FECs need to wake up and get with it, or they will see drastic revenue declines no different than Chuck E. Cheese’s has seen over the years due to their behind the times, non-adult appealing pizza. Continue reading

Parents pan Chuck E. Cheese’s food and experience

Each year National Restaurant News and WD Partners conduct a national Consumer Picks survey of restaurant customers’ top brands. This year’s survey included 42,196 consumer responses on 172 brands. This year’s survey rated 111 limited-service restaurant chains and Chuck E. Cheese’s came in . . Continue reading

Has Chuck E. Cheese’s Turned the Corner on Comparable Store Sales?

Results are in for their first two quarters of 2013 and . . . Continue reading

Chuck E. Cheese’s Rated as Worse Pizza Chain

In a recent survey of restaurant chain customers, Chuck E. Cheese’s had the lowest ratings in five of the seven measured attributes and the lowest overall score for pizza chain restaurants. Continue reading