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Category Archives: Target markets

It’s no longer about targeting the middle class

Back at the end of the 20th Century when indoor family entertainment centers (FECs) first took off, they targeted the middle class as their primary customer. Society has changed a lot since then. . . The middle class is no longer the target market of choice for location-based entertainment (LBE) of all types, including what are broadly termed as family entertainment centers (FECs). Continue reading

Posted in Alcohol & bars, Consumer expenditures, eatertainment, Entertainment, Food & beverage, Location based entertainment, Out-of-home, Target markets | Comments Off on It’s no longer about targeting the middle class

Exactly Who Are the Affluents?

In our recent White Paper we described Affluents as people with personal incomes in excess of $70,000 who predominately live in households with two or more income earners with total household incomes of $100,000 or greater. We used that simple definition for brevity. However it is really more complicated than that, as household size has an impact of how much money it takes to live comfortably. Continue reading

Posted in Consumer expenditures, Demographics, Entertainment, feasibility, Target markets | Tagged , , | Comments Off on Exactly Who Are the Affluents?

Evidence of Continuing Long-Term Decline in Marriages & Births

Now along comes research published three days ago . . . that finds that these two trends will continue long into the future. Continue reading

Posted in children's entertainment, Demographics, Millennials, Recession, Singles, Target markets, Trends | Tagged , , , , , , , | Comments Off on Evidence of Continuing Long-Term Decline in Marriages & Births