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Comfort continues to increase for out-of-home leisure activities

We’re still at less than half of adults comfortable attending location-based entertainment and arts. Attending a museum is still considered the safest, with 50% of adults saying they are comfortable. Going to a concert ranks lowest at 37% of adults. For going to the cinema, 44% feel comfortable, with Millennials showing the greatest comfort at 55% and Baby Boomers the lowest at 35%.

Going out to eat continues to rank as the highest out-of-home leisure activity at 64%. Over seven in ten adults now feel comfortable dining outdoors at a restaurant (72%) compared with only 63% indoors.


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There was a sizeable across-the-board spike in vaccinated adults’ comfort for all public activities since the CDC announced that fully vaccinated people don’t need masks in most places. An average of 45% of vaccinated adults now says they’re “very” or “somewhat” comfortable with dozens of leisure and lifestyle activities, up 6 points since the announcement. The largest uptick in comfort was for dining at a restaurant (up 11 points to 67%) and socializing in public places (up 9 points to 54%).

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We’re still at around only one-third of vaccinated adults comfortable attending entertainment, cultural, and sporting events, lower than for the overall population. That is probably due to two factors. The polls show that people who aren’t vaccinated are more comfortable participating in activities. This is especially true for people who don’t plan to get inoculated. They’re participating in activities the same as they did pre-pandemic with 100% comfort. This brings up the average for all adults. The other factor is vaccinated people are still worried about having a breakthrough infection. Surprisingly, it’s the older adults who are least worried.


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Nevertheless, we’re headed in a good direction. If infections continue to decline as they recently have been, people continue to get vaccinated, and some virus variant doesn’t upset things, a return to normal, but a new one might not be that far away.

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About Randy White

Randy White is CEO and co-founder of the White Hutchinson Leisure & Learning Group. The 31-year-old company, with offices in Kansas City, Missouri, has worked for over 600 clients in 37 countries throughout the world. Projects the company has designed and produced have won seventeen 1st place awards. Randy is considered to be one of the world's foremost authorities on feasibility, brand development, design and production of leisure experience destinations including entertainment, eatertainment, edutainment, agritainment/agritourism, play and leisure facilities.

Randy was featured on the Food Network's Unwrapped television show as an eatertainment expert, quoted as an entertainment/edutainment center expert in the Wall Street Journal, USA Today, New York Times and Time magazine and received recognition for family-friendly designs by Pizza Today magazine. One of the company's projects was featured as an example of an edutainment project in the book The Experience Economy. Numerous national newspapers have interviewed him as an expert on shopping center and mall entertainment and retail-tainment.

Randy is a graduate of New York University. Prior to repositioning the company in 1989 to work exclusively in the leisure and learning industry, White Hutchinson was active in the retail/commercial real estate industry as a real estate consultancy specializing in workouts/turnarounds of commercial projects. In the late 1960s to early 1980s, Randy managed a diversified real estate development company that developed, owned and managed over 2.0 million square feet of shopping centers and mixed-use projects and 2,000 acres of residential subdivisions. Randy has held the designations of CSM (Certified Shopping Center Manager) and Certified Retail Property Executive (CRX) from the International Council of Shopping Centers (ICSC).

He has authored over 150 articles that have been published in over 40 leading entertainment/leisure and early childhood education industry magazines and journals and has been a featured speaker and keynoter at over 40 different conventions and trade groups.

Randy is the editor of his company's Leisure eNewsletter, has a blog and posts on Twitter and Linkedin.

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