I will be a presenting at an IAAPA webinar on eatertainment this Wednesday along with Kevin Williams, Founder of KWP Limited and Mike Abecassis, CEO of GameTime. The webinar will be held at 1PM EST, this Wednesday, February 10th.
Although attendance at the webinar is exclusive for IAAPA members, I have arranged for our non-IAAPA member readers to also be able to attend for Free. To register for the webinar, click here, and then use this access code where it asks for your IAAPA member ID – “RW22016”
Eatertainment has created new opportunities for FECs to move beyond being solely entertainment destinations to increase both their attendance and revenues and allow savvy operators to engage with a broader base of customers.
The webinar will explore today’s fast-evolving food and drink trend of “eatertainment” including how food and drink is becoming increasingly important to success for leisure and entertainment venues and what it takes to succeed in this market place. In addition the webinar will showcase some of the more innovative and successful FEC concepts that combine entertainment and food.
To register for the webinar, click here and fill-in the IAAPA membership blank with RW22016
KEYNOTE at Entertainment Experience Evolution conference
Later this month I will be the keynote speaker at the prestigious Entertainment Experience Evolution conference to be held at LA Live, February 24-25, 2015 in Los Angeles. EEE brings together top leaders and executives in the retail, shopping center, restaurant and entertainment industries to learn and discuss how to create compelling environments and experiences to attract contemporary consumers.
My keynote is title The Digitalization of Place – Disruption & Counter Strategies. As always, I will be presenting enlightening insights into how the consumer landscape is changing and how location-based businesses will need to transform themselves to continue to capture business.
To learn more about EEE and to register, click here.