Blog's home page Subscribe to Randy's blog

Free webinar on eatertainment this Wednesday

EATERTAINMENT WEBINAR

I will be a presenting at an IAAPA webinar on eatertainment this Wednesday along with Kevin Williams, Founder of KWP Limited and Mike Abecassis, CEO of GameTime. The webinar will be held at 1PM EST, this Wednesday, February 10th.

Although attendance at the webinar is exclusive for IAAPA members, I have arranged for our non-IAAPA member readers to also be able to attend for Free. To register for the webinar, click here, and then use this access code where it asks for your IAAPA member ID – “RW22016”

Eatertainment has created new opportunities for FECs to move beyond being solely entertainment destinations to increase both their attendance and revenues and allow savvy operators to engage with a broader base of customers.

The webinar will explore today’s fast-evolving food and drink trend of “eatertainment” including how food and drink is becoming increasingly important to success for leisure and entertainment venues and what it takes to succeed in this market place. In addition the webinar will showcase some of the more innovative and successful FEC concepts that combine entertainment and food.

To register for the webinar, click here and fill-in the IAAPA membership blank with RW22016

KEYNOTE at Entertainment Experience Evolution conference

Later this month I will be the keynote speaker at the prestigious Entertainment Experience Evolution conference to be held at LA Live, February 24-25, 2015 in Los Angeles. EEE brings together top leaders and executives in the retail, shopping center, restaurant and entertainment industries to learn and discuss how to create compelling environments and experiences to attract contemporary consumers.

My keynote is title The Digitalization of Place – Disruption & Counter Strategies. As always, I will be presenting enlightening insights into how the consumer landscape is changing and how location-based businesses will need to transform themselves to continue to capture business.

To learn more about EEE and to register, click here.

 

 

About Randy White

Randy White is CEO and co-founder of the White Hutchinson Leisure & Learning Group. The 26-year-old company, with offices in Kansas City, Missouri and Doha, Qatar in the Middle East, has worked for over 500 clients in 33 countries in North and Latin America, Africa, Asia, Europe and the Middle East. Projects the company has produced have won sixteen 1st place awards. Randy is considered to be one of the world’s foremost authorities on feasibility, brand development, design and production of entertainment, eatertainment, edutainment, play and leisure facilities. Randy was featured on the Food Network’s Unwrapped television show as an eatertainment expert, quoted as an entertainment/edutainment center expert in the Wall Street Journal, USA Today, New York Times and Time magazine and received recognition for family-friendly designs by Pizza Today magazine. One of the company’s projects was featured as an example of an edutainment project in the book The Experience Economy. Numerous national newspapers have interviewed him as an expert on shopping center and mall entertainment and retail-tainment. Randy is a graduate of New York University. Prior to repositioning the company in 1989 to work exclusively in the leisure and learning industry, White Hutchinson was active in the retail/commercial real estate industry as a real estate consultancy specializing in workouts/turnarounds of commercial projects. In the late 1960s to early 1980s, Randy managed a diversified real estate development company that developed, owned and managed over 2.0 million square feet of shopping centers and mixed-use projects and 2,000 acres of residential subdivisions. Randy holds the designations of CSM (Certified Shopping Center Manager) and Certified Retail Property Executive (CRX) from the International Council of Shopping Centers (ICSC). Randy is also a partner in Eatertainment Venues 4.0, a company that is developing eatertainment venues, and a co-Regent and presenter at the 14-year-old Foundations Entertainment University, a 3-day long training seminar for the family entertainment center industry. He has authored over 100 articles that have been published in leading entertainment/leisure and early childhood education industry magazines and journals and has been a featured speaker at conventions of over 20 different leisure trade groups. Randy is the editor of his company's Leisure eNewsletter, has a blog and tweets.
This entry was posted in digital, Disruption, eatertainment, Food & beverage, Location based entertainment and tagged . Bookmark the permalink.