Digital video & media increasingly consuming our leisure time
In this blog and in our company’s Leisure eNewsletters we have been documenting how at-home and mobile screen digital entertainment is increasingly taking both leisure time and expenditure market share away from location-based entertainment, including from family entertainment center venues. In that context, here’s some of the latest data on the growth of digital video viewing and changes to the use of other types media.
Adults in the US now spend five and one-half hours watching video each day. Total viewing time has grown by more than half an hour from 2011 to 2015 (4:56 to 5:31). While daily television time has declined by 20 minutes, time spent watching videos on digital devices—PCs, mobile devices, game consoles, over-the-top (OTT) and other Internet connected devices—has grown by almost one hour over the five years (0:21 to 1:16).
The greatest growth in digital video has been on mobile devices, growing from 3 minutes a day in 2011 to 39 minutes in 2015, accounting for almost 2/3s (65%) of all digital video growth. With the launch of Meerkat on Twitter and Periscope, mobile is predicted to grow even more in the future.
Overall, US adults now spend 12 hours (12:04) each day with major media. That is almost a one-hour (0:53) increase since 2011. Digital media now consumes almost half of that total media time (5:38).
With the exception of mobile and other connected devices excluding PCs, time spend on all other types of media has declined. Mobile and other connected devices now account for 45% of all time spent on major media.
For an overview of the disruptive impact of digital media and entertainment on location-based entertainment and FECs, check out our company’s December 2014 white paper The Perfect Storm, LBE Disruption & Opportunity.
About Randy White
Randy White is CEO and co-founder of the White Hutchinson Leisure & Learning Group. The 31-year-old company, with offices in Kansas City, Missouri, has worked for over 600 clients in 37 countries throughout the world. Projects the company has designed and produced have won seventeen 1st place awards. Randy is considered to be one of the world's foremost authorities on feasibility, brand development, design and production of leisure experience destinations including entertainment, eatertainment, edutainment, agritainment/agritourism, play and leisure facilities.
Randy was featured on the Food Network's Unwrapped television show as an eatertainment expert, quoted as an entertainment/edutainment center expert in the Wall Street Journal, USA Today, New York Times and Time magazine and received recognition for family-friendly designs by Pizza Today magazine. One of the company's projects was featured as an example of an edutainment project in the book The Experience Economy. Numerous national newspapers have interviewed him as an expert on shopping center and mall entertainment and retail-tainment.
Randy is a graduate of New York University. Prior to repositioning the company in 1989 to work exclusively in the leisure and learning industry, White Hutchinson was active in the retail/commercial real estate industry as a real estate consultancy specializing in workouts/turnarounds of commercial projects. In the late 1960s to early 1980s, Randy managed a diversified real estate development company that developed, owned and managed over 2.0 million square feet of shopping centers and mixed-use projects and 2,000 acres of residential subdivisions. Randy has held the designations of CSM (Certified Shopping Center Manager) and Certified Retail Property Executive (CRX) from the International Council of Shopping Centers (ICSC).
He has authored over 150 articles that have been published in over 40 leading entertainment/leisure and early childhood education industry magazines and journals and has been a featured speaker and keynoter at over 40 different conventions and trade groups.
Randy is the editor of his company's Leisure eNewsletter, has a blog and posts on Twitter and Linkedin.
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