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Category Archives: Design

BECs still prisoners of the past

So here’s the problem with using the name BEC or hybrid bowling center for these mixed-anchor centers that include bowling. . . Continue reading

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Upscaling the guest’s LBE facility experience

Most independent FEC and LBE owners fail to understand the importance of the quality of design and ambiance of their facility to their success. Continue reading

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Be aware of guest homophily

When it comes to applying the concept of homophily to location-based entertainment, it is critical to know what socioeconomic/lifestyle group you want to attract. Continue reading

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The Architects of Service

Poor customer service experiences are often not the fault of frontline staff, rather the blame falls on the architects of service who design the customer service procedures, staff training programs as well as the actual physical facility. Continue reading

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Chasing What’s New and Hot

When it comes to many family entertainment center (FEC) type venues, all they do is chase the latest fad in attractions rather than develop a sustainable model. I can’t tell you how many times after attending the annual IAAPA show … Continue reading

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Know the market you are targeting, but don’t forget the adults

Know the market you are targeting, but don’t forget the adults Continue reading

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Don’t count on cabin fever to drive attendance

Relying on people having cabin fever to drive attendance at a family entertainment center type facility is wishful thinking. The world of out-of-home entertainment has changed dramatically in the last decade or so. Several decades ago, short of playing Monopoly … Continue reading

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Why so many FECs have marginal success or fail

Over our company’s 22-years working in the location-based entertainment (LBE) and family entertainment center (FEC) industries, which include bowling and other community-based out-of-home entertainment venues, we have been retained by many clients to analyze their poorly performing centers and develop … Continue reading

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Thoughts on the Future of LBEs & Digital Out-of-Home Entertainment

Recently Kevin Williams, publisher of The Stinger Report, an ezine that covers the digital out-of-home interactive entertainment industry, contacted me and several other industry leaders and asked about our take on the future of location-based entertainment and digital out-of-home entertainment. … Continue reading

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When suppliers become FEC consultants and designers, beware!

I’ve noticed an alarming trend that the Great Recession seems to have accelerated – many equipment suppliers are marketing themselves as also consultants and designers of potential buyers’ family entertainment centers (FECs). Two recent prospects we have had discussions with … Continue reading

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