Location-based entertainment facilities (LBEs) often compare themselves to the competition down the road and worry, “Is my facility better than theirs? Is my entertainment better? Am I competitively priced?” etc.
Well, those other bricks-and-mortar LBEs are not the only competition. How about electronics, whether it’s the digital worlds we can enjoy at home including video game consoles, television or the Internet? In fact, electronic entertainment is not longer limited to the home. We now enjoy it on our many mobile devices (watch where you’re walking!).
Compared to electronic competition, is your LBE worth the time, cost and hassle of visiting? Is it compelling enough to get people to leave their homes, take time to travel there, spend their limited and precious leisure time and disposable incomes? Think about a family with children. It takes a lot of effort to round them all up, get them dressed, load them in the car, fight traffic and find a place to park. So we don’t only have the issue how your LBE compares with the expenditure of disposable time and money, but now there’s also added effort.
If you really want to sharpen your act, stop worrying about comparing your LBE to every possible competition you can imagine and start comparing your LBE to nothing, to just doing nothing. Is it really worth the hassle, the risk, the time, and the money? If not, if it isn’t that compelling of an experience, maybe you haven’t yet found the winning formula.