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American’s Optimistic on Spending for Entertainment and Restaurants

Americans are less likely than in September to say that they plan on decreasing their spending on reducing spending on entertainment (52%, down 9 points) and eating out at restaurants (55%, down 7 points) within the next six months according to the latest Harris Interactive poll in mid-December.

And things have definitely turned the corner compared to early 2009 when three-quarters (75% for both) were planning on reducing spending for entertainment and restaurants

Spending Reduction Food & Entertainment

However, this doesn’t necessarily mean that spending will increase for location-based entertainment, as now LBE is in a competitive battle with mostly less expensive at-home and mobile digital entertainment. Will consumers increase their spending on electronics and digital entertainment subscriptions they might have postponed or even cancelled during more pessimistic and economically challenging times or will they now use some of their loosening discretionary dollars to visit entertainment venues? A lot will depend on the quality and value perceptions of those out-of-home alternatives.

About Randy White

Randy White is CEO and co-founder of the White Hutchinson Leisure & Learning Group. The 30-year-old company, with offices in Kansas City, Missouri , has worked for over 550 clients in 36 countries in North and Latin America, Africa, Asia, Europe and the Middle East. Projects the company has produced have won seventeen 1st place awards. Randy is considered to be one of the world’s foremost authorities on feasibility, brand development, design and production of experience destinations including entertainment, eatertainment, edutainment, agritainment, play and leisure facilities. Randy was featured on the Food Network’s Unwrapped television show as an eatertainment expert, quoted as an entertainment/edutainment center expert in the Wall Street Journal, USA Today, New York Times and Time magazine and received recognition for family-friendly designs by Pizza Today magazine. One of the company’s projects was featured as an example of an edutainment project in the book The Experience Economy. Numerous national newspapers have interviewed him as an expert on shopping center and mall entertainment and retail-tainment. Randy is a graduate of New York University. Prior to repositioning the company in 1989 to work exclusively in the leisure and learning industry, White Hutchinson was active in the retail/commercial real estate industry as a real estate consultancy specializing in workouts/turnarounds of commercial projects. In the late 1960s to early 1980s, Randy managed a diversified real estate development company that developed, owned and managed over 2.0 million square feet of shopping centers and mixed-use projects and 2,000 acres of residential subdivisions. Randy has held the designations of CSM (Certified Shopping Center Manager) and Certified Retail Property Executive (CRX) from the International Council of Shopping Centers (ICSC). He has authored over 100 articles that have been published in leading entertainment/leisure and early childhood education industry magazines and journals and has been a featured speaker at conventions of over 20 different leisure trade groups. Randy is the editor of his company's Leisure eNewsletter, has a blog and posts on Twitter - https://twitter.com/whitehutchinson
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