Vol. IX, No. 4, May 2009

  1. Editor's Corner
  2. Is the recession creating new leisure-time habits?
  3. Join us on Twitter
  4. Mickey D's remakes restaurants and PlayPlaces
  5. Pump It Up offers teambuilding
  6. Foundations Entertainment University, July 14-16
  7. America's worst restaurants for kids
  8. Paradigm paralysis stifles entertainment destinations
  9. Leisure varies across countries and cultures
  10. Chuck E. Cheese's reports 2009 1st quarter sales

[ Index of Previous eNewsletters ]

Chuck E. Cheese's reports 2009 1st quarter sales

Chuck E. Cheese's reported that overall, comparable store sales decreased just 0.1% in the first quarter of 2009. However, there was a large variation in different regions of the country.

Region of the country Comparable store sales
Central +3.7%
Northeast +0.8%
Southeast +0.1%
Western -5.8%

In markets where CEC Entertainment had five or more stores, seven markets had comparable declines of 4% or more. Five of these were in California and Florida. Los Angeles was the worst performing market, with same store sales decreasing 10.0%. Five markets had 4% or higher increases, with San Antonio, Houston and Pittsburg having double digit increases.

Considering the poor state of the economy, Chuck E. Cheese's is performing exceedingly well. We attribute this to:

  • CEC's excellent management
  • Being a community-based, affordable eatertainment destination, compared to just a restaurant, as most restaurants are fairing worse in the recession
  • Parent's reluctance to cut-back on treats for their kids (see Is the recession creating new leisure time habits? in this issue).

Vol. IX, No. 4, May 2009

  1. Editor's Corner
  2. Is the recession creating new leisure-time habits?
  3. Join us on Twitter
  4. Mickey D's remakes restaurants and PlayPlaces
  5. Pump It Up offers teambuilding
  6. Foundations Entertainment University, July 14-16
  7. America's worst restaurants for kids
  8. Paradigm paralysis stifles entertainment destinations
  9. Leisure varies across countries and cultures
  10. Chuck E. Cheese's reports 2009 1st quarter sales

[ Index of Previous eNewsletters ]