Preliminary Market Evaluation

Sometimes clients are not sure if their market can support a project and whether they should proceed with the expense of a one-day consultation or a full market feasibility study. We offer a preliminary market feasibility demographic service for those situations (in the USA). Using computer modeling, we develop a preliminary set of demographics for an approximation of what the market area might be for a proposed project location. We can then usually determine based upon any existing competition in the market area and by examining those demographics whether the market appears to be a sufficient size to warrant a one-day on-site consultation or more detailed market studies.

We have had many occasions when the preliminary market evaluation indicated the market was too small and have advised the client not to consider a project in that town or general location.

The cost of a preliminary market evaluation is $750.* If you then contract with us for a one-day consultation for the same site within one year of the preliminary evaluation, the one-day consultation fee will be reduced by $400 since we will have already run the demographics.

* as of August 15, 2009