Preliminary Market Evaluation

Sometimes clients are not sure if their market can support a location-based entertainment, bowling or family entertainment center (FEC) project and whether they should proceed with the expense of a one-day consultation or a full market feasibility study. We offer a preliminary market feasibility study service for those situations (in the USA). Using computer modeling, we develop a preliminary set of demographics for an approximation of what the market area should be for a proposed project location and identify and plot the location of any competition. We can then usually determine, based upon any existing competition in the market area and by examining those demographics, whether the market appears to be a sufficient size to warrant a more thorough one-day on-site market evaluation and consultation.

We will send you a summary of key demographics and demographic maps for the market area we identify and spend up to one-hour on the phone with you discussing our findings, recommendations and your proposed project.

We have had many occasions when the preliminary market evaluation indicated the market was too small to support the project and have advised the client not to consider a project in that town or general location.

The cost of a preliminary market evaluation is $750. (*) If you then contract with us for a one-day consultation for the same site within six months of the preliminary evaluation, the one-day consultation fee will be reduced by $400 since we will have already run the preliminary demographics.

* Price current as of June 1, 2011.