One-Day Consultations for
Location-Based Entertainment Centers

Some of our clients prefer to work with us in phases, starting with a one-day consultation during which we conduct a preliminary evaluation of

• whether the market area will support development of a project.
• direct and indirect competition in the market area
• what type project might be the most feasible
• potential sites

Randy White, CEO of White Hutchinson, will meet with you to review and discuss your plans, inspect your prospective site(s) and inspect the surrounding market area and any competition. In order for a formal market study to proceed, a site (or sites in close proximity) needs to be selected. A small difference in site location can have a significant impact on center attendance and revenue (see Which comes first, the site or the market & economic feasibility study). Often, during one-day consultations, Randy is able to help clients clarify the type and mix for their center and zero in on a good site(s).

Prior to the trip, we will develop a preliminary set of demographics based on a preliminary estimate of what the market area might be using computer drivetime modeling. This is not a substitute for a formal market feasibility study, but provides a good ballpark evaluation for whether the market appears to have sufficient size and characteristics to support development of a project and to warrant more detailed market studies. During the trip, Randy will inspect your prospective site(s), evaluate it/them on issues of physical size and characteristics, visibility, access, parking, etc. or help you select a suitable location, subject to formal market study validation. He will discuss with you many aspects of the business including capital entry costs and operational considerations to assure that a location-based entertainment center or FEC is the right business for you. Our objective is to assist you as our client to make the best possible decisions. We would prefer to advise you not to proceed with your project if a location-based entertainment business does not seem like the right business for you, or the market is too small or your site is not suitable (or not to proceed until a suitable market and site is located) versus proceeding at a less than ideal site.

We also conduct center audits and consultations for existing projects or other issues on a one-day or longer consultation basis.

The cost of a one-day consultation in North America is USD 3,000 plus travel expenses. (*) This includes review of any advance information before the trip, the preliminary market evaluation and demographic report, travel time and the one-day consultation. Fees for initial consultations for international projects are quoted upon request.