Vol. I, No. 5, July 2023

  1. Editor's corner
  2. The growing popularity of agritourism weddings
  3. Social media buying
  4. What shapes a positive memory of a visit to an agritourism farm
  5. More on value-added transformative experiences
  6. The growing importance of food and beverage for agritourism

[ Index of Previous eNewsletters ]

Social media buying

Half of Gen Z and Millennials are social media buyers. Since that age group is the primary target market for many agritourism venues, it is increasingly important that farms make sure they have a heavy presence on different social media platforms, including Facebook and Instagram.

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Vol. I, No. 5, July 2023

  1. Editor's corner
  2. The growing popularity of agritourism weddings
  3. Social media buying
  4. What shapes a positive memory of a visit to an agritourism farm
  5. More on value-added transformative experiences
  6. The growing importance of food and beverage for agritourism

[ Index of Previous eNewsletters ]