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Category Archives: Gen-X

People’s comfort returning to out-of-home activities on the decline

Here’s the most current poll results on people’s comfort levels and intentions on returning to out-of-home leisure activities. Continue reading

When will people return to out-of-home entertainment and dining based on their income, education, generation & age?

Here’s some very recent data on when adults expect to return to restaurants and out-of-home (OOH) entertainment and cultural venues based on their incomes, education, generation and age. Continue reading

What will make people comfortable returning to your business?

What health and safety practices will make people feel most comfortable to return to your business while the coronavirus is still out there? Continue reading

American’s Favorite Leisure Activities

Here’s the favorite leisure activities of American Millennials and Gen-Xs. If we exclude reading, although today much of it takes place on a tablet screen, four of the most popular five leisure activities for both Millennials and Gen X take place on a screen. Continue reading