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Category Archives: Cause marketing

Are you appealing to the Conscientious Consumer? Budweiser does.

Offering the coolest bowling or entertainment and/or the tastiest, trendiest burger or flatbread no longer cuts it. Continue reading

Posted in Agritainment, Agritourism, Cause marketing, conscientious consumer, CSR, Culture, eatertainment, Entertainment, Location based entertainment, purpose-driven, Sustainability, Trends | Comments Off on Are you appealing to the Conscientious Consumer? Budweiser does.

The importance of both value and values

The Great Recession has definitely made the consumer far more value conscious in their purchasing decisions. Today value means far more than the price, it means what you get for the price you pay. Often the less expensive items don’t … Continue reading

Posted in Cause marketing, Consumer, Location based entertainment, Recession, Socially conscious | Tagged , , , | Comments Off on The importance of both value and values