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Monthly Archives: November 2014
Industry Label Reinforces Paradigm Paralysis
At the IAAPA Convention in Orlando this year I was part of what we believe was the first seminar ever given at IAAPA about attracting the adult market, called Growing Your Revenue with Adults. . . This is a completely new idea for most of what is called the family entertainment center (FEC) industry. And that is exactly why it is such a new idea, as for over two decades . . . Continue reading
The Tchotchke Index Tracks Location-Based Entertainment Spending
American’s spending on tchotchkes—trinkets, junk, yard sale finds, gift shop items, home decor trinkets and other decorative items for the home—is an excellent measure of their impulse spending . . . Continue reading