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Monthly Archives: April 2011

Be aware of guest homophily

When it comes to applying the concept of homophily to location-based entertainment, it is critical to know what socioeconomic/lifestyle group you want to attract. Continue reading

Posted in Design, FEC, Location based entertainment, socio-ecomomics, Target markets | Comments Off on Be aware of guest homophily

The Architects of Service

Poor customer service experiences are often not the fault of frontline staff, rather the blame falls on the architects of service who design the customer service procedures, staff training programs as well as the actual physical facility. Continue reading

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What a difference a bar makes

Adding a bar with alcohol and designing an entertainment center such as an FEC for adults rather than the kids greatly increases revenues. Continue reading

Posted in Alcohol & bars, FEC, Location based entertainment | Comments Off on What a difference a bar makes

Feasibility studies – a combination of art and science

A feasibility study for location-based entertainment is both science and art. Properly prepared, it becomes the strategic plan for the entire project. Continue reading

Posted in feasibility, FEC, Location based entertainment, Out-of-home | Comments Off on Feasibility studies – a combination of art and science