Interest in non-alcoholic beverages on the decline

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White Hutchinson Leisure & Learning Group, Kansas City, MO, USA

Vol. XXII, No. 10, October 2022

Pumpkin breaks record for largest ever grown in North America (www.whitehutchinson.com/ news/ lenews/ 2022/ october/ article101.shtml#article)
Drinking is falling out of vogue (www.whitehutchinson.com/ news/ lenews/ 2022/ october/ article102.shtml#article)
Getting LBE design right the first time (www.whitehutchinson.com/ news/ lenews/ 2022/ october/ article103.shtml#article)
Healthy kids' meals trending in the restaurant industry (www.whitehutchinson.com/ news/ lenews/ 2022/ october/ article104.shtml#article)
Are Dave & Buster's comparable store sales really booming? (www.whitehutchinson.com/ news/ lenews/ 2022/ october/ article105.shtml#article)
How important are restaurant reviews? (www.whitehutchinson.com/ news/ lenews/ 2022/ october/ article106.shtml#article)
Participation in Halloween-related activities to be at pre-pandemic levels (www.whitehutchinson.com/ news/ lenews/ 2022/ october/ article107.shtml#article)
Pickleball's popularity and hospitality venues growing (www.whitehutchinson.com/ news/ lenews/ 2022/ october/ article108.shtml#article)
Interest in non-alcoholic beverages on the decline (www.whitehutchinson.com/ news/ lenews/ 2022/ october/ article109.shtml#article)
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[ Index of Previous eNewsletters (www.whitehutchinson.com/ news/ lenews/ previous.shtml) ]

Interest in non-alcoholic beverages on the decline

With the sober-curious movement trending (see article in this issue (www.whitehutchinson.com/ news/ lenews/ 2022/ october/ article109.shtml#article) ), many restaurants, bars, and entertainment venues are offering a wider selection of low- and alcohol-free ("NA") drinks. These include alcohol-free beer, wine, liquors and spirits, and mocktails.

However, despite the nearly 40% of U.S. adults (21+) who abstain from drinking alcohol and the rising interest in drinking less or going alcohol-free altogether, interest in consuming these kinds of beverages is relatively low. Just one-quarter of drinking-age adults (24%) express interest in NA beverages.

37% of drinking-age adults have tried non-alcoholic beer (such as Budweiser Zero or Guinness 0.0.), but only 13% say they like it. Similarly, 30% of adults have tried non-alcoholic liquor or spirits, but only 10% like them.

The data paints a rather 'sobering' view of the interest in alcohol-free beverages. They do not appear to have high interest.

Instead, general interest appears to be trending more towards drinking less alcohol rather than completely eliminating it. One-third of adults say they drink less alcohol now versus one year ago (34%) compared with only 10% who say they now drink more.

Vol. XXII, No. 10, October 2022

Pumpkin breaks record for largest ever grown in North America (www.whitehutchinson.com/ news/ lenews/ 2022/ october/ article101.shtml#article)
Drinking is falling out of vogue (www.whitehutchinson.com/ news/ lenews/ 2022/ october/ article102.shtml#article)
Getting LBE design right the first time (www.whitehutchinson.com/ news/ lenews/ 2022/ october/ article103.shtml#article)
Healthy kids' meals trending in the restaurant industry (www.whitehutchinson.com/ news/ lenews/ 2022/ october/ article104.shtml#article)
Are Dave & Buster's comparable store sales really booming? (www.whitehutchinson.com/ news/ lenews/ 2022/ october/ article105.shtml#article)
How important are restaurant reviews? (www.whitehutchinson.com/ news/ lenews/ 2022/ october/ article106.shtml#article)
Participation in Halloween-related activities to be at pre-pandemic levels (www.whitehutchinson.com/ news/ lenews/ 2022/ october/ article107.shtml#article)
Pickleball's popularity and hospitality venues growing (www.whitehutchinson.com/ news/ lenews/ 2022/ october/ article108.shtml#article)
Interest in non-alcoholic beverages on the decline (www.whitehutchinson.com/ news/ lenews/ 2022/ october/ article109.shtml#article)
Define your ideal customer - or be magnetic to no one (www.whitehutchinson.com/ news/ lenews/ 2022/ october/ article110.shtml#article)
Davis Mega Maze Colossal Adventures' corn maze among country's best (www.whitehutchinson.com/ news/ lenews/ 2022/ october/ article111.shtml#article)
Keeping up with guests' increasingly dynamic preferences (www.whitehutchinson.com/ news/ lenews/ 2022/ october/ article112.shtml#article)
Robotics creating pizzatainment (www.whitehutchinson.com/ news/ lenews/ 2022/ october/ article113.shtml#article)
More thoughts on socialized gaming, aka competitive socializing (www.whitehutchinson.com/ news/ lenews/ 2022/ october/ article114.shtml#article)
Can competitive socialization work with F1 simulators? (www.whitehutchinson.com/ news/ lenews/ 2022/ october/ article115.shtml#article)

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