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White Hutchinson Leisure & Learning Group, Kansas City, MO, USA

The scoop on social media usage and users

Social media has become essential to the marketing of FECs and other entertainment venues. Social media has changed the marketing game from just pushing advertising to people like in the old-style formats of newspapers and TV to having conversations with them.

So what social media platforms do people use and what is the age breakdown for the five most popular social media platforms? Here's up to date data from a survey of 1141 respondents, which aligns by gender and age with the U.S. population.

Here's a breakdown of U.S. social media users by age group share from a December 2014 national survey.

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