This is a print-friendly version of www.whitehutchinson.com/news/lenews/2010/october/article108.shtml

White Hutchinson Leisure & Learning Group, Kansas City, MO, USA

Top 20 most loved brands

The Leap Index is an annual ranking of brands by NewMediaMetrics (www.newmediametrics.net/ splash/ index.aspx) based on consumers’ emotional attachment to brands; in other words, what brands consumers love the most. To compile this year's index, NewMediaMetrics surveyed a representative sample of the U.S. population -- 3,500 people ages 13 through 54, with annual income of at least $35,000.

We found it interesting that of the top 20 most loved brands, fourteen are companies that offer digital and virtual experiences (in orange on graph). Four of those are Apple brands. Only one, Disney Parks (in green), offers real world entertainment experiences. And even Disney augments many of their experiences with electronics. Welcome to the digital consumer world.

© 1999 - 2026, White Hutchinson Leisure & Learning Group, Inc.
The contents of this website and eNewsletters are protected by USA and international copyright law. Permission is granted to download and print single copites of any of the contents or articles for personal use. No other copies may be made. Educational institutions may obtain permission to make multiple copies for classroom use by e-mailing us with details. The contents of articles may be quoted provided credit is given to the "(author's name), White Hutchinson Leisure & Learning Group, Kansas City, MO, USA". All other rights for use or reproduction of the contents and articles are reserved.