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White Hutchinson Leisure & Learning Group, Kansas City, MO, USA

Independents dominate the restaurant industry

It may seem like the big-name chains dominate the restaurant industry, but that isn't so. According to research by NPD Foodworld, a research firm that tracks the restaurant industry, independents and small chains make up 58% of all restaurant sales, about half of all restaurant visits and control 72% of actual brick-and-mortar restaurants in the U.S. Michele Schmal, vice president of product management for NPD Foodworld, says, "Traditionally, customer satisfaction levels at the smaller restaurants are higher than at the large chain restaurants. Independents fill a niche market and there will always be successes in this segment... Independents will always keep the chains on their toes - what's new and hot and exciting often starts at independents."

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