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White Hutchinson Leisure & Learning Group, Kansas City, MO, USA

Vol. IV, No. 8, August 2004
- Editor's Corner (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article101.shtml#article)
- Mothers and Leisure Time (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article102.shtml#article)
- We've Been in the News (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article103.shtml#article)
- Beware of Suppliers Promising Plenty (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article104.shtml#article)
- What's Happening with Children's Edutainment? (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article105.shtml#article)
- Pal's Sudden Service Drive-Through (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article106.shtml#article)
- Putt-Putt Celebrates its 50th Anniversary (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article107.shtml#article)
- Construction Material Price Increases Impact New LBEs (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article108.shtml#article)
- Families Grab Large Restaurant Market Share (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article109.shtml#article)
- Kids' Menus Under Major Revision (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article110.shtml#article)
- Playdate Lawyers (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article111.shtml#article)
- Get $30 in Books for FREE! (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article112.shtml#article)
- Cheese Price Increases Impact Profitability (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article113.shtml#article)
- Busy Dog Days of Summer (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article114.shtml#article)
- 2005 Educational Seminar Dates Announced (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article115.shtml#article)
[ Index of Previous eNewsletters (www.whitehutchinson.com/ news/ lenews/ previous.shtml) ]
Mothers and Leisure Time
Research by The Leisure Trends Group in its LeisureTRAK Report
shows that on average, women today have more leisure time than they did in
the 1990s. Women's average leisure time has increased from 3.3 hours
a day in 1990 to 4.2 hours in 2003.
Mothers with children under 18 report having just 3.5 hours a day, or 1 hour
and 20 minutes less leisure time than do women without children at home. This
may be due to stay-at-home mothers' perspective on what constitutes
work and leisure. They view activities related to home or family as work,
as their job, whereas some mothers who work outside the home may categorize
these activities as leisure because they occur away from their paid job.
The LeisureTRAK Report further indicates women are unhappy with their
amount of available leisure time. Women in the prime mothering years of 25
to 35 rate their availability of leisure time as 5.8 on a 1 to 10 scale. Women
35 to 44 rate it even lower, at 5.5. Compared with women of all ages, women
in these two age ranges report spending the least amount of time socializing.
Only 16% of 25- to 34-year-olds and 13% of 35- to 44-year-olds say they socialized
during the previous day. This runs counter to most women's strong desire
and need to socialize with friends, and it may be a factor in why women ages
25 to 44 acknowledge the highest level of stress in the history of the LeisureTRAK
Report. The research shows that these women -- especially mothers -- are
in dire need of stress relief and outlets for socializing.
The research also indicates that many women today are content to stay at
home and make it the center of their lives. They are becoming more self-indulgent,
seeking leisure, which includes socialization, outside the home. For many,
indulgence has become a reward for all the family, household and professional
responsibilities they shoulder.
These trends, combined with the need women have (especially stay-at-home
mothers) for leisure, socialization and stress relief, create the opportunity
for well- designed children's edutainment centers and similar venues
to become a retreat. Stay-at-home mothers can go there to relax, meet and
socialize with friends and enjoy small indulgences such as a latte while their
children are absorbed in play.
Editor's note: In upcoming issues, we will feature more articles
on how use of leisure time and attitudes about it are changing in contemporary
society.
Vol. IV, No. 8, August 2004
- Editor's Corner (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article101.shtml#article)
- Mothers and Leisure Time (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article102.shtml#article)
- We've Been in the News (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article103.shtml#article)
- Beware of Suppliers Promising Plenty (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article104.shtml#article)
- What's Happening with Children's Edutainment? (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article105.shtml#article)
- Pal's Sudden Service Drive-Through (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article106.shtml#article)
- Putt-Putt Celebrates its 50th Anniversary (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article107.shtml#article)
- Construction Material Price Increases Impact New LBEs (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article108.shtml#article)
- Families Grab Large Restaurant Market Share (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article109.shtml#article)
- Kids' Menus Under Major Revision (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article110.shtml#article)
- Playdate Lawyers (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article111.shtml#article)
- Get $30 in Books for FREE! (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article112.shtml#article)
- Cheese Price Increases Impact Profitability (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article113.shtml#article)
- Busy Dog Days of Summer (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article114.shtml#article)
- 2005 Educational Seminar Dates Announced (www.whitehutchinson.com/ news/ lenews/ 2004/ 08/ article115.shtml#article)
[ Index of Previous eNewsletters (www.whitehutchinson.com/ news/ lenews/ previous.shtml) ]
Mailing Address: White Hutchinson Leisure & Learning Group, 4036 Baltimore Avenue, Kansas City, Missouri 64111, USA
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