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White Hutchinson Leisure & Learning Group, Kansas City, MO, USA

The Over Expansion of Fall Festivals

As more and more traditional farms turn to agritourism as an additional source of income, we may be at the point in many markets where the competition of fall festivals is exceeding demand. As a result of more and more fall festivals in some markets, they are becoming commodities where price becomes a deciding factor for attendance. To stay relevant in those highly competitive markets and to be able to charge an admission price to remain profitable, fall festivals need to differentiate themselves from the generic fall festival formula of attractions to stand out from the crowd.

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