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White Hutchinson Leisure & Learning Group, Kansas City, MO, USA

Food Festivals

Agritourism crop-based food festivals are growing in popularity. Our company's 2023 agritourism participation survey found that at least one household member from nearly half of all U.S. households (47%) attended at least one food festival on a farm in 2023. Surprisingly, overall participation in food festivals is greater than in traditional fall festivals with corn mazes and pumpkin patches. Food and beverage is becoming a major draw, the anchor attraction for many agritourism events.

Nearly three-quarters of adults now identify as foodies, more so than other interests.

It's relatively easy for food festivals to incorporate crop flavors into familiar, classic foods such as hamburgers, BBQ sauces, baked goods, ice cream, and familiar drinks. One of our regular farm clients developed a pizza, ice cream, a baked good, and cocktails/mocktails incorporating pecan flavor for their pecan festival that were top sellers compared to non-themed F&B offerings.

Google search history shows an upward trend in the popularity of farm food festivals starting around 2016.

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