Americans Not on the Move

In 2000, 54% of households lived in the same house they occupied in 1995 and another 25% lived in a different house, but in the same county. This means that on average, 79% of households lived in the same general community in 2002 as 1995. This is one reason why word-of-mouth marketing is so important to community-based entertainment venues. Whether positive or negative, it can have a long lasting impact on attendance and revenues.