Vol. I, No. 1, May 2005
- Editor's corner: welcome to Agritainment Today
- The E. coli 0157 menace: designing and operating safe animal petting areas
- Managing your prime food and beverage costs for profit
- Herd Rock Calfé expands
- NAFDMA presentation available for downloading
- Agritainment Today available by RSS
- Who we are and what we do
Herd Rock Calfé expands
Davis'
Farmland, a children's discovery farm and adventure maze
in Sterling, Massachusetts, has been a continual client of ours since
we performed the original market feasibility study and developed its master
plan 12 years ago. Over the years, we have worked with Larry, Doug and
their father, John Davis, on growing the business, restructuring management
and adding new attractions. When the operation outgrew its facilities
in 2000, we conducted the feasibility study and developed plans for a
major expansion area called Adventure Spray ‘n' Play
that opened in 2002 and introduced New England's largest children's
spraygrounds. That expansion included adding a second food service facility
to the already successful Herd Rock Calfé. The name? The
Udder Herd Rock Calfé.
The business has continued to grow, putting increasing pressure on the two food service areas. Once lines get so long, guests will forgo purchasing food and drinks, and potential sales and profits are lost. This decreases per capita food and beverage sales at a facility with increasing attendance, because the food service facilities become inadequate to meet peak demand periods.
This past fall, Randy White, our CEO, visited Davis' Farmland for an evaluation and planning consultation. During the trip, he reviewed with the Davis' the throughput issues they were facing at peak times with the food service and ice cream areas. Plans were developed for expanding the counter area and number of ice cream windows at the original Herd Rock Calfé and developing a permanent outdoor barbecue food shelter to be operated during peak lunch times. The Herd Rock Calfé expansion necessitated taking over the adjoining gift shop area and constructing a new gift shop, called Cow-lectible, and exiting area. While heavy New England snows this winter prevented exterior work on the farm, Doug Davis and his construction crews were working hard on completing the Herd Rock Calfé renovations and expansion.
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| Doug Davis works over the winter on renovations to the Herd Rock Calfé to prepare for its spring opening | The newly renovated service area in the original Herd Rock Calfé. |
Vol. I, No. 1, May 2005
- Editor's corner: welcome to Agritainment Today
- The E. coli 0157 menace: designing and operating safe animal petting areas
- Managing your prime food and beverage costs for profit
- Herd Rock Calfé expands
- NAFDMA presentation available for downloading
- Agritainment Today available by RSS
- Who we are and what we do
