{"id":70,"date":"2011-01-27T09:11:34","date_gmt":"2011-01-27T14:11:34","guid":{"rendered":"http:\/\/www.whitehutchinson.com\/blog\/?p=70"},"modified":"2011-01-27T09:12:49","modified_gmt":"2011-01-27T14:12:49","slug":"chasing-what%e2%80%99s-new-and-hot","status":"publish","type":"post","link":"https:\/\/www.whitehutchinson.com\/blog\/2011\/01\/chasing-what%e2%80%99s-new-and-hot\/","title":{"rendered":"Chasing What\u2019s New and Hot"},"content":{"rendered":"<p>When it comes to many family entertainment center (FEC) type venues, all they do is chase the latest fad in attractions rather than develop a sustainable model. I can\u2019t tell you how many times after attending the annual IAAPA show I am asked, \u201cWhat is new and hot. What\u2019s the next big thing?\u201d This might be appropriate for video and redemption games, many of which can have short lives, but when it comes to attractions, there are classics that just keep on going like the Eveready Energizer Bunny &#8211; bowling, laser tag, miniature golf \u2013 to name just a few examples. The real issue is both:<\/p>\n<ul>\n<li>How you serve them up, what else you offer including food and beverage, the design and d\u00e9cor of the space, and management, which means the quality of customer service, for not only the walk-in customers, but group business as well.<\/li>\n<li>And understanding how to develop the business to target and please a particular market rather then trying to please everyone and end up not being special to anyone.<\/li>\n<\/ul>\n<p>FECs are perhaps one of the most complex and difficult type businesses there is, as you are in at least three different businesses all at once, any one of which is difficult enough by itself \u2013 entertainment, food and beverage and catering to groups.<\/p>\n<p>When it comes to the mix, it is far wiser to build it based on the proven classic anchor attractions that have stood the test of time rather than continually chase the next big thing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to many family entertainment center (FEC) type venues, all they do is chase the latest fad in attractions rather than develop a sustainable model. I can\u2019t tell you how many times after attending the annual IAAPA show &hellip; <a href=\"https:\/\/www.whitehutchinson.com\/blog\/2011\/01\/chasing-what%e2%80%99s-new-and-hot\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[14,18,27],"tags":[],"class_list":["post-70","post","type-post","status-publish","format-standard","hentry","category-design","category-fec","category-mix"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4dB0k-18","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/70","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/comments?post=70"}],"version-history":[{"count":3,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/70\/revisions"}],"predecessor-version":[{"id":72,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/70\/revisions\/72"}],"wp:attachment":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/media?parent=70"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/categories?post=70"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/tags?post=70"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}