{"id":648,"date":"2015-06-23T14:30:24","date_gmt":"2015-06-23T19:30:24","guid":{"rendered":"https:\/\/www.whitehutchinson.com\/blog\/?p=648"},"modified":"2015-06-22T09:46:23","modified_gmt":"2015-06-22T14:46:23","slug":"mother-facebookers-high-in-fomo","status":"publish","type":"post","link":"https:\/\/www.whitehutchinson.com\/blog\/2015\/06\/mother-facebookers-high-in-fomo\/","title":{"rendered":"Mother Facebookers high in FoMO"},"content":{"rendered":"<p>In our company\u2019s May <em>Leisure eNewsletter<\/em>, we had an <a href=\"https:\/\/www.whitehutchinson.com\/news\/lenews\/2015_may\/article108.shtml\">article on harnessing the power of FoMO<\/a> (fear of missing out). Now along comes some data that indicates that FoMO may be strongest among mothers with children under 18. Nearly 9 in 10 (86%) of these mothers will be <em>Facebook<\/em> users this year according to <em>eMarketer<\/em>. And these mothers are heavier users of <em>Facebook<\/em> than the general population, checking the social network on average 7.4 times a day vs. 5.9 times for all <em>Facebook<\/em> users. And perhaps due to FoMO, those mother daily check-ins increased by 57% from just 4.7 in 2012.<\/p>\n<p>Mothers have also gone mobile. In 2015, 67% logged onto the social network via a mobile phone, up from just 43% in 2013.<\/p>\n<p>Mothers don\u2019t want to miss out. Their more frequent <em>Facebook<\/em> usage means LBEs and FECs that target families need to have their social presence up to par to capture mothers and keep them and their families as customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now along comes some data that indicates that FoMO may be strongest among mothers with children under 18. . . <a href=\"https:\/\/www.whitehutchinson.com\/blog\/2015\/06\/mother-facebookers-high-in-fomo\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[18,140],"tags":[215,308,107,111],"class_list":["post-648","post","type-post","status-publish","format-standard","hentry","category-fec","category-social-media-2","tag-facebook","tag-fomo","tag-mothers","tag-social-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4dB0k-as","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/comments?post=648"}],"version-history":[{"count":1,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/648\/revisions"}],"predecessor-version":[{"id":649,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/648\/revisions\/649"}],"wp:attachment":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/media?parent=648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/categories?post=648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/tags?post=648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}