{"id":642,"date":"2015-06-16T11:45:24","date_gmt":"2015-06-16T16:45:24","guid":{"rendered":"https:\/\/www.whitehutchinson.com\/blog\/?p=642"},"modified":"2015-06-16T02:15:16","modified_gmt":"2015-06-16T07:15:16","slug":"americans-still-stuck-in-no-vacation-land","status":"publish","type":"post","link":"https:\/\/www.whitehutchinson.com\/blog\/2015\/06\/americans-still-stuck-in-no-vacation-land\/","title":{"rendered":"Americans still stuck in no-vacation land"},"content":{"rendered":"

Each year Skift<\/em>, a travel research company, surveys Americans on their upcoming summer vacation plans. The first question they asked this year was \u201cAre you planning on taking a vacation this summer?\u201d The overwhelming answer this year was almost exactly the same as the one they got last year \u2013 about\u202862% of Americans said they wouldn\u2019t be taking a vacation this summer at all. <\/strong>More than half said they couldn\u2019t afford a vacation. Only about 16% said they are taking a long summer vacation, while about 23% said they are taking short breaks on weekends throughout the summer.<\/p>\n

\"Summer<\/a><\/p>\n

In addition, this year Skift<\/em> also asked the question in a slightly different way: \u201cHow many days of vacation are you planning to take this summer?\u201d And the answer was that 45% said none, and another 15% said less than one week. The number of Americans taking a long summer vacation was the same as with the first question \u2013 15%.<\/p>\n

\"Summer<\/a><\/p>\n

The results from this survey of Americans\u2019 vacation plans is consistent with Skift\u2019s<\/em> early 2015 survey that found that 41% of Americans said they didn\u2019t take a single vacation day during the entire 2014 year.<\/p>\n

The good news is that more Millennials are planning on taking (short or long) summer vacations this year than any other age group. Middle-aged Americans (35-60 year olds), mired in the overworked economy, are amongst the least likely to take vacations this summer.<\/p>\n

Affluent Americans (those above $100K incomes a year) are the most likely to take summer vacations this year, while those in the lower income bracket ($50K and below) are the least likely to. Parents and their families are trying to take a lot more summer vacations than the non-parents according to the survey results.<\/p>\n

Although it might seem logical that those taking fewer vacations would spend more on staycation out-of-home entertainment in their local communities, our company\u2019s research finds\u00a0just the opposite. Average household location-based entertainment spending on trips has been on the decline for years while there has not been any offsetting increase in non-trip location-based entertainment spending. The reason is probably two-fold. First, lots of families can no longer afford out-of-home entertainment. Secondly, entertainment spending is shifting to at-home and mobile screen digital entertainment. So people are now getting a larger share of their entertainment fix on digital screens with no need to leave their homes, what is called digital hiving<\/em>.<\/p>\n

For additional information about digital, read The rise of super Digital Hiving<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

62% of Americans said they wouldn\u2019t be taking a vacation this summer at all Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[36,229,142],"tags":[114,307,325,306,91,305],"class_list":["post-642","post","type-post","status-publish","format-standard","hentry","category-digital","category-entertainment-2","category-staycations","tag-americans","tag-digital-hiving","tag-millennials","tag-plans","tag-staycation","tag-vacations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4dB0k-am","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/comments?post=642"}],"version-history":[{"count":3,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/642\/revisions"}],"predecessor-version":[{"id":647,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/642\/revisions\/647"}],"wp:attachment":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/media?parent=642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/categories?post=642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/tags?post=642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}