{"id":49,"date":"2011-01-18T18:49:05","date_gmt":"2011-01-18T23:49:05","guid":{"rendered":"http:\/\/www.whitehutchinson.com\/blog\/?p=49"},"modified":"2011-01-18T18:51:25","modified_gmt":"2011-01-18T23:51:25","slug":"chuck-e-cheeses-joins-the-multiverse","status":"publish","type":"post","link":"https:\/\/www.whitehutchinson.com\/blog\/2011\/01\/chuck-e-cheeses-joins-the-multiverse\/","title":{"rendered":"Chuck E. Cheese&#8217;s joins the Multiverse"},"content":{"rendered":"<p>Several of my recent articles have discussed that to prosper in the future, community-based entertainment, including family entertainment centers, will need to use digital technology to fuse the real and virtual worlds by embracing the Multiverse and its eight-realm matrix of the real world, virtual world and time and offer 24\/7 convergent entertainment experiences by extending the guest experience by both time and place from the real world into the virtual world.<\/p>\n<p>In the FEC arena, Chuck E. Cheese\u2019s deserves kudos for the first convergent experience of extending the gameroom redemption ticket experience into the virtual world. They recently did an e-mail blast as well as put a link on their website (http:\/\/www.chuckecheese.com\/chuck-e-games\/games\/ticketblaster\/ticket-blaster.php?utm_source=BH&amp;utm_medium=email&amp;utm_campaign=123010&amp;link=image) for an advertisement for their revamped birthday parties using their new ticket blasters that offered a chance to win redemption tickets by playing a virtual version of the ticket blaster. You play the virtual ticket blaster game, and while you wait for it to tally up your score and give you a certificate to redeem the tickets at your local Chuck E. Cheese\u2019s, a commercial plays about their birthday parties showing the real world ticket blaster experience. Once a kid wins the tickets on the Internet, can you image the nagging her parents will get to take her to the store to collect a prize. Cleaver, very cleaver.<\/p>\n<p>To learn more about the Multiverse, check out this presentation by Joe Pine (http:\/\/www.mobilemonday.nl\/talks\/joseph-pine-ii-multiverse\/)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Several of my recent articles have discussed that to prosper in the future, community-based entertainment, including family entertainment centers, will need to use digital technology to fuse the real and virtual worlds by embracing the Multiverse and its eight-realm matrix &hellip; <a href=\"https:\/\/www.whitehutchinson.com\/blog\/2011\/01\/chuck-e-cheeses-joins-the-multiverse\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[36,17,40,41],"tags":[39],"class_list":["post-49","post","type-post","status-publish","format-standard","hentry","category-digital","category-location-based-entertainment","category-multiverse","category-redemption","tag-chuck-e-cheeses"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4dB0k-N","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/49","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/comments?post=49"}],"version-history":[{"count":3,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/49\/revisions"}],"predecessor-version":[{"id":58,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/49\/revisions\/58"}],"wp:attachment":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/media?parent=49"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/categories?post=49"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/tags?post=49"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}