{"id":423,"date":"2013-05-28T10:59:04","date_gmt":"2013-05-28T15:59:04","guid":{"rendered":"http:\/\/www.whitehutchinson.com\/blog\/?p=423"},"modified":"2013-05-28T10:59:04","modified_gmt":"2013-05-28T15:59:04","slug":"amusement-park-goers-are-young-affluent-checking-twitter","status":"publish","type":"post","link":"https:\/\/www.whitehutchinson.com\/blog\/2013\/05\/amusement-park-goers-are-young-affluent-checking-twitter\/","title":{"rendered":"Amusement park goers are young, affluent &#038; checking Twitter"},"content":{"rendered":"<p><i>Scarborough<\/i> recently conducted a survey of U.S. amusement park goers. Some of the their findings include that amusement park goers compared to the average U.S. adult are:<\/p>\n<ul>\n<li>43% more likely than all national Internet users to Tweet<\/li>\n<li>41% more likely to social network on a mobile phone<\/li>\n<li>36% more likely to be Generation-X (age 30-44) and 32% more likely to be Millennials (age 18-29)<\/li>\n<li>41% more likely to earn $100,000+<\/li>\n<li>70% more likely to be Spanish\/Hispanic origin<\/li>\n<li>64% more likely to be Asian<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2013\/05\/Amusement-park-goers-young-educated.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-424\" alt=\"Amusement park goers young &amp; educated\" src=\"https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2013\/05\/Amusement-park-goers-young-educated.jpg\" width=\"600\" height=\"464\" srcset=\"https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2013\/05\/Amusement-park-goers-young-educated.jpg 600w, https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2013\/05\/Amusement-park-goers-young-educated-300x232.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>You can read the more detailed survey summary on <a href=\"http:\/\/dialog.scarborough.com\/index.php\/digital-video-displays-and-social-media-intersect-at-americas-amusement-parks\/\"><em>Scarborough\u2019s<\/em> website<\/a>.<\/p>\n<p>*<i>Amusement Park Goers were defined as those adults who visited any of the following amusement parks during the past year: Six Flags, Sea World, or Busch Gardens, Disney World in Orlando, FL, Disneyland in Anaheim, CA, or Universal Studios in Los Angeles or Florida.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Read about the results from Scarborough&#8217;s survey of amusement park goers, how they are young, affluent, social media savvy and more likely to be non-white. <a href=\"https:\/\/www.whitehutchinson.com\/blog\/2013\/05\/amusement-park-goers-are-young-affluent-checking-twitter\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[124,57,53],"tags":[149,151,150,143,152],"class_list":["post-423","post","type-post","status-publish","format-standard","hentry","category-demographics","category-millennials","category-theme-park","tag-amusement","tag-demographics-2","tag-goers","tag-park","tag-visitor"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4dB0k-6P","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/comments?post=423"}],"version-history":[{"count":2,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/423\/revisions"}],"predecessor-version":[{"id":426,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/423\/revisions\/426"}],"wp:attachment":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/media?parent=423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/categories?post=423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/tags?post=423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}